Moskva, Moscow, Russian Federation
The relevance of the textbook is determined by the state and public request for an appeal to values as a management category that responds to world challenges that determine the search for identical grounds for the existence of national states, their sovereignty. General methodological principles of reliance on values in building public administration practices are presented. The world historical experience on realization of valuable translations through various niches of public life and communications - formation, the periodic press, TV, the Internet, theater, music, cinema, sports, etc. is analyzed. Great attention is paid to the definition of Russia's fundamental civilizational values. It is proved, with reference to the research of various "scientific schools", the specificity of the Russian valuable model. The connection between the factor of civilizational identity and the state administration of Russia is shown. The disclosed problem of the management of values is considered in the focus of wars and revolutions of a new type, the use of modern technologies of non-force desuverenization. For the first time in the Russian training practice of training political scientists, the task of developing theoretical bases and skills in managing valuable potentials is emphasized and solved. The textbook conforms to requirements of the Federal state educational standard of the higher education of the last generation. The textbook is focused on the students studying in the direction of training of bachelors "Political science" and also can be used within preparation in other social and humanitarian directions "History", "Sociology", "Cultural science", in educational activity and practice of public administration.
Values, state policy, public administration, ideology, axiology, civilizational approach