STATE PR: PUBLIC RELATIONS FOR GOVERNMENT ORGANIZATIONS AND PROJECTS
Type:
Status:
In work
Language:
Russian, English
Quantity of pages:
343
Publisher:
INFRA-M Academic Publishing LLC.
Keywords:
State PR, RACE, research, strategy, PR campaigns, organizational structures, tools, efficiency
Abstract (English):
In a maximally close to the necessities of practice textbook the complete cycle of operating is described under public relations (PR- of actions), necessary both in-process state and municipal organizations and during realization by contract organizations of state and municipal of informatively-communication projects. A book is addressed to the profile employees of these organizations, specialists of businesses and public forming - to the performers of PR- of projects, students and teachers of speciality "Advertisement and public relations". A book operates mainly the examples of end first are beginning of the second decade of XXI of в.Ряд divisions of book together with methodology of prosecution of her it is offered to the mass audience first.
In a maximally close to the necessities of practice textbook the complete cycle of operating is described under public relations (PR- of actions), necessary both in-process state and municipal organizations and during realization by contract organizations of state and municipal of informatively-communication projects. A book is addressed to the profile employees of these organizations, specialists of businesses and public forming - to the performers of PR- of projects, students and teachers of speciality "Advertisement and public relations". A book operates mainly the examples of end first are beginning of the second decade of XXI of в.Ряд divisions of book together with methodology of prosecution of her it is offered to the mass audience first.
Keywords:
State PR, RACE, research, strategy, PR campaigns, organizational structures, tools, efficiency
State PR, RACE, research, strategy, PR campaigns, organizational structures, tools, efficiency
