COMMUNICATIVE TOOLS IN MODERN FEMINIST CYBERACTIVISM: STATEMENT OF THE PROBLEM

N. Bozhenkova; A. A. Negushina

doi:doi:10.12737/2587-9103-2022-11-3-58-65

UDC 81

COMMUNICATIVE TOOLS IN MODERN FEMINIST CYBERACTIVISM: STATEMENT OF THE PROBLEM

Published в Scientific Research and Development. Modern Communication Studies · Volume 11, Issue 3, 2022 · Pages 58–65 · Rubrics: Humanitarian aspects of communication science

DOI 10.12737/2587-9103-2022-11-3-58-65

Received: 02.08.2022 Accepted: 17.08.2022 Published: 17.08.2022

Authors

N. Bozhenkova ¹ iD · A. A. Negushina ²

1 State Institute of Russian Language named A. Pushkin (professor)
Moskva, Moscow, Russian Federation

2 Pushkin State Russian Language Institute

ABSTRACT

Modern Russian feminist discourse, being a poorly described area of communicative interaction, turns out to be one of the most important factors in the formation of the axiological determinants of Russian society today. In this regard, the article presents an analysis of new forms of social and linguocultural interactions - feminist cyberactivism, broadcast in the network environment for political activities and representing a significant part of today's online content. The authors focus on the description of specific linguistic features of different semiotic text units (online flashmob, information cards and communities/blogs of Russian fem-activists), demonstrating the ideological views of the feminist movement. Particular attention is paid to the methods of verbal explication of the problematic field of feminist cyberctivism (primarily, the definition of gender inequality index in Russia) and identification of the basic semasiological mechanisms for the "modification" of pragmatic parameters of the Russian-speaking feminist blogosphere. By developing the sense-forming component of feminist discourse, which is a critical reflection of female subjectivity, "from a certain angle", feminist cyberactivism demonstrates a high degree of involvement of the civil society in political processes, since it is essentially aimed at implementing not an informational, but rather an influence function (to evoke the desired emotional response in the recipient and to urge the need to share an updated position). The authors assume that a (subsequently) detailed consideration of the phenomenon of feminist cyberactivism, which is both the main means for the expansion of the fem-community in Russia and its constitutive feature, can answer many questions of the social and, more broadly, civilizational structure of Russian society.

KEYWORDS

cyberactivism; social media; feminist discourse; communication practices

Information References

Authors:

1. State Institute of Russian Language named A. Pushkin (professor)

Moskva, Moscow, Russian Federation

2. Pushkin State Russian Language Institute

Type:

Article

Pages:

from 58 to 65

Status:

Published

Subject area:

UDC 81

Language:

Russian

Keywords:

cyberactivism; social media; feminist discourse; communication practices

References

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