Certification of a Tourist Destination As an Intellectual Potential for the Development of Tourism in the Region

A. L. Kuznecov; S. I. Shelonaev; T. V. Smetanina

doi:doi:10.12737/2305-7807-2021-10-5-69-72

UDC 65

Certification of a Tourist Destination As an Intellectual Potential for the Development of Tourism in the Region

Published в Management of the Personnel and Intellectual Resources in Russia · Volume 10, Issue 5, 2021 · Pages 69–72 · Rubrics: For employer

DOI 10.12737/2305-7807-2021-10-5-69-72

Received: 10.11.2021 Accepted: 29.11.2021 Published: 29.11.2021

Authors

A. L. Kuznecov ¹ · S. I. Shelonaev ² · T. V. Smetanina ³

1 Udmurt Branch of the Institute of Economics, Ural Branch of the Russian Academy of Sciences (Chief Researcher)

2 St. Petersburg University of Industrial Technologies and Design (Department of Journalism and Media Technologies of Mass Media, Head)

3 Herzen State Pedagogical University of Russia (Department of State Municipal and Social Management, Associate Professor)

ABSTRACT

World and domestic experience shows that it is very effective to use the method of "tourist destinations" for the development of complex programs or strategies for tourism (1). As a result of numerous studies, a fairly coherent system of describing a "tourist destination" has been developed, allowing you to have a fairly comprehensive idea of both the product itself and the conditions for its receipt, attractiveness and related products. At the same time, the task of entrepreneurs, investors and representatives of regional authorities responsible for the tourism industry is to determine the prospects for the development of a particular tourist product or route. To do this, it is necessary to solve the problem of determining the investment attractiveness and prospects of a particular tourist destination, determine its competitiveness in relation to those available in this region and make a decision on the priority and expediency of investing in this direction of the tourism industry. This article is an attempt of the authors to formalize the process of determining the priority and promising development of regional tourism directions in the region, using the example of the tourism industry of Udmurtia. The basis is the preparation of a passport of a tourist destination and the use of expert assessments.

KEYWORDS

tourist destination passport of a tourist destination investment attractiveness of a tourist destination stage of the life cycle of a tourist destination

Information References

Authors:

1. Udmurt Branch of the Institute of Economics, Ural Branch of the Russian Academy of Sciences (Chief Researcher)

2. St. Petersburg University of Industrial Technologies and Design (Department of Journalism and Media Technologies of Mass Media, Head)

3. Herzen State Pedagogical University of Russia (Department of State Municipal and Social Management, Associate Professor)

Type:

Article

Pages:

from 69 to 72

Status:

Published

Subject area:

UDC 65

Language:

Russian

Keywords:

tourist destination, passport of a tourist destination, investment attractiveness of a tourist destination, stage of the life cycle of a tourist destination

References

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