Competence Compliance in the Formation of a Professional Portrait of a Future Specialist of the Communication Sphere

L. Semenova

doi:doi:10.12737/2587-9103-2021-10-5-45-50

UDC 81

Competence Compliance in the Formation of a Professional Portrait of a Future Specialist of the Communication Sphere

Published в Scientific Research and Development. Modern Communication Studies · Volume 10, Issue 5, 2021 · Pages 45–50 · Rubrics: Сommunication science and education

DOI 10.12737/2587-9103-2021-10-5-45-50

Received: 25.10.2021 Accepted: 03.11.2021 Published: 03.11.2021

Authors

L. Semenova ¹ iD

1 Saint-Petersburg State University of Economics (Communication Technology and Public Relations Department, Professor)
Sankt-Peterburg, St. Petersburg, Russian Federation

ABSTRACT

The article discusses an urgent problem – the formation of a professional portrait of a university graduate in the field of communications and its compliance with the needs of the modern labour market. The purpose of the article is to present an analysis of the of the modern labour market requirements and the results of compliance control in the formation of a professional portrait of a future communication specialist. The definition of the compliance system and competency-based compliance is given. The challenges and main trends of the labour market have been identified. The requirements of employers for the competencies and skills of hard skills and soft skills are discussed, it has been proved that soft skills play a key role in the employment of specialists today. A foresight study of positions, professions and specializations in the field of communication was carried out and a forecast of the necessary competencies for them was made. The fundamental skills and competencies that determine the professional portrait of a specialist in the field of communication are highlighted. The competence-based compliance control procedure revealed weaknesses, threats, risks and problems that hinder the formation of a professional portrait of a future communication specialist.

KEYWORDS

competence compliance compliance control professional portrait of a university graduate professional standard professional competencies hard skills and soft skills

Information References

Authors:

1. Saint-Petersburg State University of Economics (Communication Technology and Public Relations Department, Professor)

Sankt-Peterburg, St. Petersburg, Russian Federation

Type:

Article

Pages:

from 45 to 50

Status:

Published

Subject area:

UDC 81

Language:

Russian

Keywords:

competence compliance, compliance control, professional portrait of a university graduate, professional standard, professional competencies, hard skills and soft skills

References

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