Digital Footprint Management as an Effective Tool for Creating University Positive Image

T. Miheenkova; K. V. Morozova; A. Lobacheva

doi:doi:10.12737/2305-7807-2021-10-2-51-54

UDC 65

Digital Footprint Management as an Effective Tool for Creating University Positive Image

Published в Management of the Personnel and Intellectual Resources in Russia · Volume 10, Issue 2, 2021 · Pages 51–54 · Rubrics: Young researcher

DOI 10.12737/2305-7807-2021-10-2-51-54

Received: 04.05.2021 Accepted: 26.05.2021 Published: 26.05.2021

Authors

T. Miheenkova ¹ · K. V. Morozova ² · A. Lobacheva ³

1 Gosudarstvennyy universitet upravleniya (kafedra upravleniya personalom)
Russian Federation

2 Gosudarstvennyy universitet upravleniya (kafedra upravleniya personalom)

3 State University of Management (department of personnel management, Associate Professor)
Moskva, Moscow, Russian Federation

ABSTRACT

The article reveals the essence of the concepts of " active digital footprint", "passive digital footprint" and "digital shadow" of a person and organization, as well as their components and interconnection. In the essay, the authors substantiated the importance of a conscious approach to the formation of a digital footprint of an organization and its employees. It also describes how an employee’s digital footprint affects a company's digital footprint and it’s brand. We mentioned organizations that create or track the digital footprint of other organizations and described the principles of their actions. We gave recommendations that are aimed at creating a positive digital footprint of educational organizations through the management of the digital footprint of employees. The recommendations were developed based on the analysis of the digital footprint and digital shadow of the State University of Management, which is actively working on its image.

KEYWORDS

organization brand internet information digital shadow digital footprint

Information References

Authors:

1. Gosudarstvennyy universitet upravleniya (kafedra upravleniya personalom)

Russian Federation

2. Gosudarstvennyy universitet upravleniya (kafedra upravleniya personalom)

3. State University of Management (department of personnel management, Associate Professor)

Moskva, Moscow, Russian Federation

Type:

Article

Pages:

from 51 to 54

Status:

Published

Subject area:

UDC 65

Language:

Russian

Keywords:

organization brand, internet, information, digital shadow, digital footprint

References

1. Ashurbekov R.A. Tekhnologii upravleniya personalom v usloviyah cifrovoj modernizacii ekonomiki [HR management technologies in the context of digital modernization of the economy]. Moscow, GUU Publ., 2019.

2. Flyorov O.V. Tsifrovoy sled cheloveka v internete: osnovnye gumanitarnye podkhody [The digital footprint of a person on the Internet: basic humanitarian approaches]. Obrazovatel'nye resursy i tekhnologii [Educational resources and technologies]. 2018, I. 4, pp. 79-82. DOI: https://doi.org/10.21777/2500-2112-2018-4-79-82; EDN: https://elibrary.ru/VSYWFA

3. Vojna za dannye: pochemu nel'zya prosto vzyat' i «steret'» svoj cifrovoj sled [The war for data: why you can't just take and "erase" your digital footprint] Available at: https://knife.media/data-laws-war/ (accessed 26 February 2021).

4. Kak ne otpugnut' rabotodatelya profilem v socsetyah [How not to scare an employer off with a social media profile]. Available at: https://www.vedomosti.ru/management/articles/2018/10/15/783714-otpugnut-rabotodatelya (accessed 26 February 2021).

5. CHislo pol'zovatelej interneta v mire vyroslo do 4,1 mlrd chelovek [The number of Internet users in the world has grown to 4.1 billion people]. Available at: https://tass.ru/obschestvo/7080150 (accessed 26 February 2021).

6. BrandYourself. Available at: https://brandyourself.com (accessed 26 February 2021).

7. ORM - upravlenie reputaciej v internete [ORM - online reputation management] Available at: https://onlinereputation.com.ua/orm-upravlenie-reputatsiej-v-internete/#contact-form (accessed 26 February 2021).

8. CHto takoe cifrovoj sled i kak my ego ostavlyaem v seti [What is a digital footprint and how we leave it online]. Available at: https:/What-is-digital-footprint-how-do-we-leave-it-online (accessed 26 February 2021).

Доступ и загрузка

🗂 JATS XML ❝ To cite 📎 Citations

—

Views

—

Downloads

Citations

Индексируется в

RI RINC Indexing database

Indexing and databases

RINC →

Digital Footprint Management as an Effective Tool for Creating University Positive Image

Confirmation

Регистрация