Conceptual Approaches to Modeling Effective Intercultural Communication in the Global World

A. G. Tyurikov

doi:doi:10.12737/2587-9103-2021-10-2-35-42

UDC 81

Conceptual Approaches to Modeling Effective Intercultural Communication in the Global World

Published в Scientific Research and Development. Modern Communication Studies · Volume 10, Issue 2, 2021 · Pages 35–42 · Rubrics: Speech and cross-cultural communication

DOI 10.12737/2587-9103-2021-10-2-35-42

Received: 29.03.2021 Accepted: 20.04.2021 Published: 20.04.2021

Authors

A. G. Tyurikov ¹

1 Financial University under the Government of the Russian Federation (Department of Sociology, Faculty of Social Sciences and Mass Communications, Head)

ABSTRACT

The article analyzes and describes the current challenges faced by intercultural communication in the XXI century in a globalizing and contradictory world. Conceptual approaches to the activity-phenomenological modeling of intercultural communication are presented, its main properties and determining circumstances are highlighted. The main models that can be used to evaluate cross-cultural communication in terms of its effectiveness are highlighted. Identified, systematized and described in terms of criteria for the effectiveness of the model of intercultural communication. On the basis of content analysis, the content components selected from scientific publications are analyzed and systematized, which can then be divided into criteria, indicators, conditions and products of effective intercultural communication. The concept of "space of active intersubjectivity" is introduced into scientific circulation. It is concluded that the definition of the effectiveness of intercultural communication and its modeling in Russian science, as well as the methodological framework for systematization of its evaluation criteria, are insufficiently studied.Expert testing of basic and additional criteria and a system of indicators for evaluating the effectiveness of intercultural communication was carried out.

KEYWORDS

intercultural communication activity-phenomenological concept challenges of intercultural communication indiginization reassembly of the social effectiveness of intercultural communication the space of active intersubjectivity content analysis expert survey criteria and system of indicators for evaluating the effectiveness of intercultural communication

Information References

Authors:

1. Financial University under the Government of the Russian Federation (Department of Sociology, Faculty of Social Sciences and Mass Communications, Head)

Type:

Article

Pages:

from 35 to 42

Status:

Published

Subject area:

UDC 81

Language:

Russian

Keywords:

intercultural communication, activity-phenomenological concept, challenges of intercultural communication, indiginization, reassembly of the social, effectiveness of intercultural communication, the space of active intersubjectivity, content analysis, expert survey, criteria and system of indicators for evaluating the effectiveness of intercultural communication

Funding

Stat'ya podgotovlena po rezul'tatam issledovaniy, vypolnennyh za schet byudzhetnyh sredstv po gosudarstvennomu zadaniyu Finuniversitetu v 2021 g.

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