Yaroslavl area regional tourist product:  media information and consumer opinion

Tatiana Krivosheeva

doi:doi:10.12737/6686

Yaroslavl area regional tourist product: media information and consumer opinion

Published в Services in Russia and abroad · Volume 8, Issue 6, 2014 · Pages 24–42 · Rubrics: Strategic management and marketing in tourism and hospitality: advanced domestic and foreign experience

DOI 10.12737/6686

Received: 01.12.2014 Accepted: 01.12.2014 Published: 01.12.2014 Language of publication: RUS

Authors

Tatiana Krivosheeva

ABSTRACT

The article contents the brief results of an Yaroslavl area regional tourist product study at the media and similar sources informing position, it’s perception of potential and real consumers. The research was carried out in two directions: a publications content analysis and Internet users pool. According to the tourist service consumers, the purposes of content analysis was to create the Yaroslavl region sites and collective accommodation facilities rating, as well as to determinate the main factors of tourism development restraining and the favorable perception of the Yaroslavl region as a tourist area reducing Web-pool was aimed at determining the tourist trips frequency, including the Russian Federation territory; identifying consumer preferences by type of recreation; identify the most popular tourist interest areas for different age groups; identification of the most popular information on tour objects sources; determination the reasons of consumers choice of one or another travel company; consumer requirements for infrastructural components of tourism products definition. The special attention was paid to the issues: what is laid in the basis of various age categories tourists experience formation. The article has the Yaroslavl region tourism development strategy prospects, in accordance with the social-economic development strategy/ More it contents the proposals on the regional tourism service system sphere formation.

KEYWORDS

regional tourism product Yaroslavl region survey content-analysis consumer preferences sites rating and collective accommodation facilities

Information Text References

Authors:

Type:

Article

Pages:

from 24 to 42

Status:

Published

Language:

Russian

Keywords:

regional tourism product, Yaroslavl region, survey, content-analysis, consumer preferences, sites rating and collective accommodation facilities

Text

Региональный туристский продукт можно трактовать как совокупность имеющихся природных, климатических, культурных и историко-архитектурных ресурсов, привлекаемых и используемых в туристской деятельности, туристской и сопутствующей инфраструктуры, а также деятельности туристских предприятий, выраженная в создании, продвижении и реализации конкретных рыночных предложений, направленных на привлечение туристов.

References

1. Berseneva, L.S., Kayurova, O.V. Perspektivy ukrepleniya imidzha turistskogo potentsiala v Yaroslavskoy oblasti. Ekonomika i sotsium. - 2013. - №3(8).

2. Volzhskoe puteshestvie. Idilliya Yaroslavlya. Otdykh v Rossii. - 2012. - №66.

3. Yaroslavskaya oblast´ glazami turistov. Turizm: praktika, problemy, perspektivy. - 2009. - № 5.

4. V´´ezdnoy turizm v Yaroslavskoy oblasti: tsifry i fakty. [Elektronnyy resurs]: URL: http://uglich.ru/news/?newsid=4701 (data obrashcheniya: 10.10.2013, 15.04.2014).

5. Otzyvy o Yaroslavskoy oblasti. [Elektronnyy resurs]: URL: http://www.tourprom.ru/country/russia/region-yaroslavl_oblast/ (data obrashcheniya: 10.10.2013, 15.04.2014).

6. Otzyvy o Yaroslavskoy oblasti. [Elektronnyy resurs]: URL: http://www.wise-travel.ru/russia/ (data obrashcheniya: 10.10.2013, 15.04.2014).

7. Otzyvy o Yaroslavskoy oblasti. [Elektronnyy resurs]: URL: http://tonkosti.ru/ (data obrashcheniya: 10.10.2013, 15.04.2014).

8. Otzyvy o Yaroslavskoy oblasti. [Elektronnyy resurs]: URL: http://story.travel.mail.ru/ (data obrashcheniya: 10.10.2013, 15.04.2014).

9. Otzyvy o Yaroslavskoy oblasti. [Elektronnyy resurs]: URL: http://otzovik.com (data obrashcheniya: 10.10.2013, 15.04.2014).

10. Otzyvy o Yaroslavskoy oblasti. [Elektronnyy resurs]: URL: http://guide.travel.ru/russia/yaroslavl_region/ (data obrashcheniya: 10.10.2013, 15.04.2014).

11. Yaroslavskaya oblast´. Turbiznes. - 2012. - №15.

12. URL: http://www.booking.com/region/ru/yaroslavl.ru (data obrashcheniya: 10.10.2013, 15.04.2014).

13. URL: http://www.ayda.ru/russia/yaroslavskaya-oblast/otzyv/ (data obrashcheniya: 10.10.2013, 15.04.2014).

14. URL: http://tourout.ru/area/yaroslavloblast.html (data obrashcheniya: 10.10.2013, 15.04.2014).

Доступ и загрузка

🗂 JATS XML ❝ To cite 📎 Citations

—

Views

—

Downloads

Citations

Индексируется в

Yaroslavl area regional tourist product: media information and consumer opinion

Confirmation

Регистрация