%0 Journal Article
%T TECHNOLOGY FOR DEVELOPING THE BRAND OF AN EMPLOYER OF A PHARMACEUTICAL COMPANY
%A Gasparovich, E.O.
%A Urykov, A.B.
%K employer’s image, HR brand, EVP, formation of the employer’s HR brand, employer’s value proposition, competitor analysis, HR brand development technology
%J Management of the Personnel and Intellectual Resources in Russia
%D 2024
%N 13
%P 5
%I INFRA-M Academic Publishing LLC.