%0 Journal Article %T THE COMPANY'S INTERNAL HR BRAND AS A PERSONNEL MANAGEMENT TOOL %A Schanina, E.V. %A Dumnov, V.B. %A Schanina, E.V. %K EVP of the organization, HR branding, HR brand, Kuznetsky Bank, banking sector, personnel, organizatio %J Management of the Personnel and Intellectual Resources in Russia %D 2024 %N 13 %P 4 %I INFRA-M Academic Publishing LLC.