@article{Zakaryan2023digital,
author={Zakaryan, M.R. and Ziyatdinova, V.D. and Kolesnichenko, R.I.},
title={DIGITAL TRANSFORMATION OF BRAND MANAGEMENT IN THE SYSTEM OF INTELLECTUAL ASSETS OF THE ENTERPRISE},
journal={Management of the Personnel and Intellectual Resources in Russia},
publisher={INFRA-M Academic Publishing LLC.},
year={2023},
pages={85-90},
volume={12},
issue={3},
}