TY JOUR TI Social Advertising as a Type of Communication Activity in the Formation of Italian Family Values (the Example of Social Campaigns in Italy at the End of the Twentieth Century) KW advertising communication; Italy; Italians; social advertising; social campaigns; mass communication; family values; national character JO Scientific Research and Development. Modern Communication Studies AU Ivanova, A.A. PY 2021 IS 10 PB INFRA-M Academic Publishing LLC.