TY JOUR TI The linguistic mechanism of persuasion: semantic and ideological discredit of a social concept in the text (based on the material of N. S. Leskov’s novel “On the Knives”) KW : literary text KW semantic-ideological discredit of the social concept in the text KW cartoon KW language means JO The Journal of Philological Studies AU Sokolov, A.N. PY 2020 IS 5 PB INFRA-M Academic Publishing LLC.