TY  JOUR
TI  Advertising terminology vs metalanguage of advertology: the dialectics of interaction and principal trends of developmen
KW  advertising discourse; advertising language; advertology; the language of advertising; metalanguage.
JO  Scientific Research and Development. Modern Communication Studies
AU  Ksenzenko, O.A.
PY  2013
IS  2
PB  INFRA-M Academic Publishing LLC.